- MARKETING EXPERIENTIEL
Bar Mascaras et Liner, Bourjois
Bourjois Mascara and Liner Bar The challenge in selective distribution is to stand out from competitors and attract customers’ attention when they are constantly bombarded with options. This bar can be used at beauty counters but it must also display best-selling mascaras and eye products in Monoprix’s self-service environment. This mascara bar has two goals: position Bourjois as a quality brand that can compete with the best brands while remaining being easy to access and presenting clear instructions to help customers make their selections. The background packshots show the products. The table and the decorations match the brand’s DNA: Parisian chic with a clean modern treatment.
Sephora Valentine’s Day Window Display
Window décor for Sephora’s Love Power Valentine’s Day campaign.
BHV Marais - Clinique Window Display
Window décor promoting Clinique’s new skincare product at BHV Marais.
Space designed to promote new Essie polishes using a designer fixture that doubles as a shop shelf.
Diesel Bad Roadshow
Launch of the new Diesel men’s fragrance Bad. This podium’s objective was to make the customer experience more dynamic with a new scent approach, make an impact and define Diesel’s new Bad Guy universe.
To celebrate the arrival in France of the American brand Tarte, which specializes in natural cosmetics, MEDIA6 has produced and installed the Beauty Hub and the Podium for the SEPHORA on the Champs-Elysées.
Pop Up Samsonite
MEDIA6 360 a créé, produit et installé le POP UP SAMSONITE dans l’espace bagagerie du Bon Marché à Paris pour une durée de 3 semaines.
Le studio design de MEDIA6 360 a réalisé la créa du POP UP selon le brief client inspiré de la punk attitude, le tout dans un environnement métropolitain avant-gardiste chinois qui se distingue par sa modernité, de par les nombreux gratte-ciel, tous plus hauts les uns que les autres, et foisonnant d'enseignes lumineuses à la nuit tombée.
Les matériaux sont composés de lino noir, stèles en dibon et pmma.
SEPHORA TRADE AEROVILLE
MEDIA6 produced the trays, floor stickers, window displays and anti-theft packaging in all SEPHORA stores in France.
La marque automobile Hyundai a confié à MEDIA6 360 la création, la production et la distribution du merchandising, pour mettre en valeur ses véhicules électriques et hybrides.
Hyundai n'exposant que ses véhicules hybrides et électriques, MEDIA6 360 a créé une signalétique afin d'aider le client à identifier les différents types de véhicules.
Afin de promouvoir la gamme BlueDrive, la signalétique est composée de kits de trois totems, de bornes de recharge factices, de bâches en toile tendue et de stickers livrés en kit.
MEDIA6 360 a déployé ce merchandising dans 167 concessions Hyundai réparties dans toute la France en quelques semaines seulement.
SEPHORA CHRISTMAS 2020
MEDIA6 SUPPORTS SEPHORA IN THE DEPLOYMENT OF THE CHRISTMAS 2020 CAMPAIGN! WE LOOK FORWARD TO SEEING YOU IN PHYSICAL RETAIL.
MEDIA6 is delighted with this magical and oxygenating communication at the point of sale! We are proud to have produced the in-store Christmas animation in 15 countries in Europe, installed the Flagship, the brand's banners on the Haussmann, Champs-Elysées, Passy and La Défense stores.
Thanks to SEPHORA for its trust and long life to the REAL RETAIL EXPERIENCE.
NEW TOYOTA CONCEPT
Following the launch of its concept, which has already been in place for several years, the automotive brand wanted to entrust MEDIA6 360 with the redesign of its customer journey.
Several areas and spaces have been redesigned in order to glorify the brand's models, enhance the customer experience and optimize the sales offices and accessory corners.
MEDIA6 360 has imagined a new design, produced and installed nearly 160 dealerships throughout France in just a few months.
SEPHORA WINDOWS - CHARLOTTE TILBURY
For the launch of the Charlotte Tilbury brand, MEDIA6 produced and installed Sephora display cases and Sephora Loves murals in more than 200 points of sale.
Specific coverings were developed for the windows of three Parisian flagship stores.
PODIUM LA PRAIRIE
The prestigious brand La Prairie has moved to Galeries Lafayette on the Champs Elysées in Paris until November 2nd.
MEDIA6 360 produced and installed the La Prairie podium to showcase its Skin Caviar range.
The furniture: luminous wall niches, backwall and stainless steel structures were made with stainless steel materials, concrete laminate and silver mirror, giving a high-end finish.
SEPHORA - Mother's Day
MEDIA6 modeled, produced and installed the store decorations for SEPHORA all over France for Mother's Day.
MEDIA6 360 created, produced and installed the first stand of the Dermalogica brand at the BHV in the Marais district of Paris.
It is a beautiful project in which MEDIA6 is proud to participate and which calls upon our global offer from creation, manufacturing to installation.
This stand is composed of an interactive backwall, a skincare bar and a skin education lab where you can request a skin diagnosis or FaceMapping®.
We manufactured and installed three Clarins counters (counter column, cash register display & visual screen, consultation table and more) at Macy's. The counters were installed in Macy's at Union Square Mall in San Francisco, Staten Island Mall in New York City and Brea Mall in California.